Recipe and Meal Planning App

Project Vision & Goal: Build an all-in-one website and mobile app featuring recipes, meal planning, recipe walk-throughs, and shopping list creation.

Tools Used: Adobe XD, Figma, Adobe Illustrator, Adobe Photoshop

Stakeholders: End Users (Special consideration to those with limited motor skills)

Role: Lead, UX Designer — Visual Design, Research, Prototype Design

Duration: 2 Months


Challenge: In the design process, we looked at a goal-directed design approached and answered some questions.

  • Who were our competitors?
  • Who is our primary audience?
  • Which users are most important?
Who is our end-user?
Building an competitive audit
Building hypothesis
Competitive website presence

Competitive UX on mobile and web

Competition price range

Target Audience

User Research and Journey Map

Goal Statement: Provide a quick and easy meal planning app to schedule, walk through cooking the recipe, and send the ingredients for shopping.

Persona Research

Meet the Users

“I want to be the grandma who always has baked goods”


  • Age: 29
  • Education: High School Diploma
  • Hometown: Middleville, Michigan
  • Family: Single
  • Occupation Homemaker


  • Live in independence
  • Invest in family
  • Still be able to live without limitations


  • Arthritic hands that have trouble working
  • Declining health
  • Hard to navigate technology

Elaine is struggling with the limitations that comes with getting older but still wants to navigate life in independence. She always loved being a the Grandma that always has a baked goods and is looking for ways to maintain this even throughout declining health.

”I want to be independent”


  • Age: 35
  • Education: Bachelors
  • Hometown: Pittsburg, Pennsylvania
  • Family: Single
  • Occupation: Insurance Salesman


  • Make homemade meals
  • Eat healthy
  • Live simply


  • Complicated subscriptions
  • Hard to use technology
  • Difficulty planning

Ramon is looking for an easy technology solution to help plan and make homemade meals. He is motivated by independence and a desire to live simply.

Wireframe Development

And Lo-Fi Prototyping: Large buttons and multistep directions were built


These mockups showcased the menu pages, adding recipes for the weekly menus and the automatic lists ready to be sent to the store.

Style Guide

Using an vibrant and garden-inspired color pallet, this branding was built for a fun and engaging experience.

Accessibility Considerations

Consideration for Limited Motor Skills

Voice prompt options available for navigation

Color pallet and button contrast

Large color contrast for easy reading with icon navigation.

Multi-step Instructions

Breakup of recipe details for enlarged text, buttons, and easier reading.

Usability Testing

Research Questions

How long does it take for a user to complete a recipe?

How long does it take or organize recipes?

How does a user navigate the shopping list export


5 participants

3 female, 2 male. Ages 35-81


10 minutes per participant

The United States, remote

Unmoderated usability test

Users were asked to perform tasks in a low-fidelity prototype

Key Performance Indicators (KPIs)

Time to order through the app

Conversion rate

System Usability Scale

Users were asked to perform tasks in a low-fidelity prototype

Themes, Insights, and Recommendations

Before and After Testing

“Some buttons are hard to click” – User

“It would be nice to see my recipes in the account page” – User

“Am I supposed to drag these items?” – User


Other Assets

In addition to finalizing the app, a website design was needed. View a high fi website prototype built in Adobe XD.


I look forward to seeing how this app will impact independence and invest in time around the dinner table with loved ones.

The next Steps include:

  1. Further development and launch to target market
  2. Release to sample audience and test
  3. Larger release after evaluation

If you have any questions or would like a more detailed outline, contact me!