Crafting Brands & Building Community

Hello! My name is Katlyn.

Inspired by vintage themes and branding, my artwork captures the beauty of everyday experiences. I am passionate about community, nurturing spaces for creativity, the outdoors, UX design, illustration, and visual design. Sit down and stay awhile, grab a cup of coffee, and step into my studio.

CLIENTS + PARTNERS

CASE STUDY

Global Coffee Cafe sought to bring innovation to a small, privately-owned cafe. From competitive audits, user research, persona building, wireframing, and prototyping we brought a customizable and convenient solution.

  • Logo, illustration, and brand development
  • User research and testing
  • Wireframing and protoyping
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CASE STUDY

Recipe and Meal Planning App looked to provide convenience and independence for user while offering an all-in-one meal calendar, recipe walkthrough, and shopping list export feature.

  • Logo, illustration, and brand development
  • User research and testing
  • Wireframing and protoyping
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CASE STUDY

A full branding and UX design project, Classic Canine Cuts featured logo development, persona building, wireframing, website design, and prototyping. In an industry that requires innovation, this online booking prototype sought to ease the hassle for dog owners when scheduling grooming.

  • Logo and brand development
  • Illustration elements and design
  • Wireframing and prototyping (web and app)
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PROJECT SPOTLIGHT

In a partnership with Pinterest and Campspot, I contributed 10 illustrations for the semi-annual Outdoor Almanac. This print and digital publication showcased camping trends and destination spotlights for campers across North America.

  • 10 digital illustrations
  • Printed and distributed across North America
  • Landing page design collaboration
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ILLUSTRATION AND CHARACTER DESIGN

Inspired by vintage branding, this character design and illustration excerpt features a memorable fishing trip to be used in a variety of promotional materials.

  • Digital Illustration
  • Advertisement and Promotional
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SCOPE OF WORK

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