Senior Product & Brand Designer
Thrive: Fitness Coaching Platform
For the Thrive fitness coaching platform, I created the product’s visual and interaction design with a focus on reinforcing motivation, engagement, and brand personality throughout the user experience.
My work centered on designing key moments in the product journey that encourage consistency and celebrate user progress. This included the design of a branded 404 animations, celebratory benchmark and milestone animations, and a design system supporting goal tracking and achievement states across the platform.
The app flows supported Thrive’s mission to build strong coach and client relationship that help users recognize progress, stay engaged with their training plans, and build momentum toward long-term goals. The resulting design system integrates micro-interactions, milestone celebrations, and brand storytelling to make progress visible, memorable, and motivating.
An energizing and growth centric color pallet | unique, featured components